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The key to gravitating to the top in today’s world of seamless commerce and eCommerce has become and will remain relationship building, says Richard Layman in his blog post of April 11 this year.  You can’t build relationships on inertia- instead, you have to be proactive and get out from the confines of your office, sitting behind your desk with your secretary managing your schedule. Unless you personally... 
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In the era of Google, Yahoo, Facebook, Twitter and Yelp, buyers have as much control over the flow of information as salespeople. Buying, once a one-way interaction between an informed seller and a curious buyer, has become a conversation between equals, and the revolution in buying behavior is still ongoing. According to Tony Zambito, founder of Goal Centric in 2002 and pioneer of the use of customer (buyer) personas... 
INNOVATION: What It Means in Today’s World
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Prelude “One machine can do the work of fifty ordinary men. No machine can do the work of one extraordinary man.” – Elber Hubbard Definition Cris Beswick (2010) defines innovation as: “The successful exploitation of an idea that adds value to the customer and commercial return for the creator.” A convenient definition of innovation from an organizational perspective is given by Luecke and... 
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Everybody today is familiar with the term ‘website’, but not everybody knows what it is. A website is a collection of linked web pages containing images, videos or other digital assets. It is hosted on at least one web server, accessible via a network such as the Internet or a private local area network through an Internet address also called Uniform Resource Locator (URL). A web page is a document, typically...